The amount of thought an artist puts into his work is always evident in the final product. Some artists, such as Diane Arbus-type documentarians, rely on coincidence or collision of events – the right thing at the right time. Others plan so thoroughly more of the artist is in the picture than the original subject. But with this guy, Spaniard Chema Madoz, you get thorough, thoughtful planning and an emphatic final result. No fuss, no muss. Just one great image.